Dove uses criminal artist to show real beauty

Dove has hired a criminal sketch artist to draw women in the latest phase of its Real Beauty campaign.

Dove Real Beauty
Dove tasks criminal sketch artist to show women how beautiful they are.

Gil Zamora, an FBI trained criminal sketch artist was tasked to sketch women based on two different descriptions – one the way they perceive themselves, and the other the way a stranger describes them.

The aim is to make women realise they are their own harshest critic and are often viewed differently by others.

The brand conducted the social experiment to prove that women are more beautiful than they think. It claims only 4 per cent of women believe they are beautiful.

Dove, owned by Unilever, is also inviting women to discuss the issue on Twitter using the hashtag #wearebeautiful.

The US campaign was created by Ogilvy Brazil.



Sainsbury’s steps up athletics sponsorship

Seb Joseph

Sainsbury’s has been unveiled as the title sponsor for the three biggest athletic events in the UK this year after a successful sponsorship of the London 2012 Paralympic Games prompted the signing of a long-term deal with British Athletics.