DP&A has created a &£7m integrated campaign for the Open University that includes an animated TV ad and direct mail activity. Media buying and planning is handled by Zed Media and Response One.
Coors Brewers has signed a three-year Â£12m deal with Glasgow football clubs Celtic and Rangers for its Carling brand, as tipped in Marketing Week (November 28, 2002).
The Link is the latest retailer to agree to sell Hutchison 3G’s mobile phones and services. Hutchison 3G already has partnerships in place with Carphone Warehouse and Phones 4U.
Burger King has appointed Paul Reynish as head of marketing for Burger King UK and Ireland, following the abrupt departure of marketing director Anna Joseph after just three months (MW December 19, 2002). He is the third marketing chief at the fast-food retailer in as many years. Although Reynish’s job title differs from Joseph’s, who […]
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.