DP&A creates £7m integrated campaign for Open University

DP&A has created a £7m integrated campaign for the Open University that includes an animated TV ad and direct mail activity.

DP&A has created a &£7m integrated campaign for the Open University that includes an animated TV ad and direct mail activity. Media buying and planning is handled by Zed Media and Response One.

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Burger King has appointed Paul Reynish as head of marketing for Burger King UK and Ireland, following the abrupt departure of marketing director Anna Joseph after just three months (MW December 19, 2002). He is the third marketing chief at the fast-food retailer in as many years. Although Reynish’s job title differs from Joseph’s, who […]

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