Dr Martens’ marketing misstep and combating burnout: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
Slow burner
Slow burnerStress. Anxiety. Physical and mental exhaustion. These are all symptoms of burnout, a problem marketers are sadly becoming all too aware of.
Over the past few years – and more so in recent months – we’ve heard of an increasing number of marketers leaving their jobs and being forced to re-evaluate where they want their careers to go. In many cases it is impacting women, some of whom have the added burden of returning from maternity leave and then juggling childcare and responsibilities on top of the day to day. But burnout is impacting men too.
