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Lowe wins Stella task from McCann-Erickson

Marketing Week

Interbrew has consolidated the global advertising business for Stella Artois into Lowe, taking the account out of the hands of McCann-Erickson Worldwide in several territories. Lowe already holds the account for the premium lager in the UK, where it is worth &£8.2m (Nielsen Media Research). An Interbrew spokesman declined to give the value of the […]

ITV 1 increases audience by 13 per cent

Marketing Week

ITV 1 has increased its audience by 13 per cent in peak time and 11 per cent ‘all-time’ for the first four weeks of the year compared with last year. Its commercial impacts have risen 18 per cent year on year, and young and upmarket audiences have increased by 25 per cent, according to ITV […]

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