Dr Pepper ‘worst’ tagline returns

drpepperMother has devised the first new Dr Pepper television campaign to appear since 2003 under the brand’s familiar “What’s the worst that could happen?” banner.

The ad is set in an American college and shows a student visiting the nurse for an innocent injury but the public announcement system has been left on and everyone hears the humorous conversation and misunderstandings that follow.

The campaign launches on Friday (April 3) and coincides with a limited edition bespoke pack campaign from Epoch. It will also be supported by a peer-to-peer sampling campaign that will see advocates aged 16 to 20 distributing 150ml cans.

Coca-Cola Great Britain is building on the double-digit volume growth it saw for Dr Pepper in 2008 after increasing marketing investment.


LV= extends County Championship sponsorship

Marketing Week

LV= has renewed its sponsorship agreement with the England and Wales Cricket Board (ECB) and will continue its title sponsorship of the County Championship until 2012. The insurance and investment group has sponsored the domestic cricket competition since 2002, originally under its Frizzell brand, then Liverpool Victoria before switching to LV= in 2007. The value […]

Mastercard lunches with Eden Project for first CSR campaign

Marketing Week

Mastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch. The Big Lunch is a social cohesion scheme aiming to get the whole of […]

Interbrand names Graham Hales as MD

Marketing Week

Interbrand has appointed Graham Hales as managing director in London to replace Rune Gustafson. Hales joined the agency in 1997 and was promoted to chief communications officer in the Interbrand Group with responsibility for global marketing and communication in 2006. In that position he reported directly to the global CEO. He will report to CEO […]


    Leave a comment