Dr Pepper ‘worst’ tagline returns

drpepperMother has devised the first new Dr Pepper television campaign to appear since 2003 under the brand’s familiar “What’s the worst that could happen?” banner.

The ad is set in an American college and shows a student visiting the nurse for an innocent injury but the public announcement system has been left on and everyone hears the humorous conversation and misunderstandings that follow.

The campaign launches on Friday (April 3) and coincides with a limited edition bespoke pack campaign from Epoch. It will also be supported by a peer-to-peer sampling campaign that will see advocates aged 16 to 20 distributing 150ml cans.

Coca-Cola Great Britain is building on the double-digit volume growth it saw for Dr Pepper in 2008 after increasing marketing investment.

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