Draft FCB wins Wal-Mart US ad task

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Wal-Mart, the world’s biggest retailer and owner of UK supermarket Asda, is understood to have appointed Draft FCB to handle its $570m (£303m) US advertising business following a review.

Ogilvy & Mather and Saatchi & Saatchi had also been shortlisted for the Wal-Mart creative work. The account was previously held by Omnicom-owned GSD&M, which pitched earlier in the process.

Meanwhile, Aegis Group-owned Carat is tipped to win the US media account, previously handled by Kansas City-based Bernstein-Rein.

Earlier this year, Wal-Mart launched a new strapline "Look beyond the basics" in a bid to move the chain more upmarket.

The decision comes after Asda reappointed Publicis and Carat to its £40m creative and media accounts in the UK (MW August 10). The Leeds-based supermarket chain decided to stick with its incumbent agencies following meetings with both roster and non-roster agencies.

Earlier this month, Publicis Worldwide chief operating officer was handed the role of board-level marketing director at Asda.

 

 

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