Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Drambuie marketing director Caroline Sutcliffe has left the company. It is understood the Scottish liqueur company is recruiting a successor, who will be the fourth person to hold the position in just over three years. A company insider said Sutcliffe, who previously worked as a marketer at L’Oréal, resigned to take up a position elsewhere, […]
Northern & Shell is to launch its planned gaming channel as a joint venture with ex-Carlton TV chief executive Martin Bowley.
WPP Group has merged strategic marketing consultancy The Henley Centre with HeadlightVision, the brand consultancy. The Henley Centre chief executive Sian Davies becomes chief executive of the new company, and HeadlightVision chief executive Crawford Hollingworth becomes executive chairman.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.