Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content.
Pinterest is to offer advertising to UK brands for the first time as it looks to monetise its growing user base and prove it can help brands drive up sales.
It is “unfortunate” that Dairy Milk’s new slogan ‘Taste like this feels’ is similar to Coca-Cola’s ‘Taste the feeling’, according to Cadbury’s global brand equity director Nikhil Rao, but he insists that Cadbury’s focus on ‘consumption experiences’ gives it a point of difference.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.