Dragons’ Den brand Enclothed on scaling up personalisation and investing in growth

Fashion ecommerce business Enclothed, whose founders will be speaking at Marketing Week Live on 28 April, rose to prominence last year following an appearance on the BBC show Dragons’ Den.

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Coca-Cola slogan likeness is ‘unfortunate’ says Cadbury

Leonie Roderick

It is “unfortunate” that Dairy Milk’s new slogan ‘Taste like this feels’ is similar to Coca-Cola’s ‘Taste the feeling’, according to Cadbury’s global brand equity director Nikhil Rao, but he insists that Cadbury’s focus on ‘consumption experiences’ gives it a point of difference.