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Dreams marketing boss Simon Moore on the beauty of a back-up plan
Having chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
Simon Moore had an enviably clear career path in mind as a teenager. “I was certain I wanted to go into the Armed Forces,” he says. Sadly, asthma put paid to that ambition, but Moore’s penchant for preparation served him well.
