DreamWorks’ ‘Kung Fu Panda’ to appear in Super Bowl courtesy of Wix

DreamWorks’ upcoming movie ‘Kung Fu Panda’ is to be promoted in the Super Bowl this year courtesy of website building platform Wix.

The campaign, dubbed #StartStunning, will features characters from the movie looking to boost awareness of one of their businesses. They try a number of “out of the box” marketing activities before realising that the key to success is to build a website using Wix.

Dreamworks is not paying for the spot, which can cost up to $5m for a 30-second ad, with Wix stumping up the money. The campaign launches today (13 January) with a trailer for the main ad. The rest of the creative will be unveiled on a dedicated Super Bowl hub

“The Super Bowl is a hug stage and all brands play offense to score big and win viewers’ attention. Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday,” explains Wix CMO Omer Shai.



Super Bowl 2015: As it happened for brands

Marketing Week

Marketing Week’s Features Editor Michael Barnett brings you live updates from the world’s biggest ad-extravaganza, the Super Bowl. Opinion and commentary on the night’s biggest campaigns, social stunts and controversies.


DreamWorks launches ‘people-friendliest’ streaming

Lara O'Reilly

DreamWorks Animation and technology company Technicolor have partnered to launch what they claim is “the people-friendliest” movie streaming service, which they hope will take on the likes of Netflix and LoveFilm by directing users who search for films outside their library of films towards rival services.


    Leave a comment