DreamWorks launches ‘people-friendliest’ streaming

DreamWorks Animation and technology company Technicolor have partnered to launch what they claim is “the people-friendliest” movie streaming service, which they hope will take on the likes of Netflix and LoveFilm by directing users who search for films outside their library of films towards rival services.

Ted: one of the titles available on new movie-streaming service M-Go.

“M-Go” is being positioned as the “entertainment wingman”, which it hopes will be preferred to rival services due to its “simplicity”.

John Barter, M-Go CEO, says: “Consumers have become used to cobbling their entertainment options together in order to get a slightly satisfying experience – switching from DVRs to subscription services to cable to media stores take time and effort which takes away from the ability to just sit back and enjoy. At M-GO, we believe consumers deserve a better, simpler, easier, more people-friendly experience and we are on a mission to deliver it.”

The pay-as-you-go service is now live in the US and is accessible on TVs, tablets, Blu-Ray players and PCs. It is due to roll out in other territories at a later date and will soon also be available on consoles and smartphones.

The company has direct content licensing agreements with leading studios and content creators including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox and Warner Bros.

Titles currently available to US users include the Dark Knight Rises, The Iron Lady and Ted as well as TV shows including Glee, The Walking Dead and Modern Family. M-Go also features trailers, reviews, cast and crew images and filmographies.

It has also partnered with consumer electronics companies such as Intel, Samsung, LG Electronics and Vizio for M-Go to be available as a preloaded service on their devices.

Last month DreamWorks appointed US retail veteran Michael Francis to the newly created role of chief global brand officer as the company looks to rely less on box office turnover.



Top five brands that do not need a brand name

Seb Joseph

Selfridges has asked some of the most recognisable brands to produce versions of their best-selling products sans branding as part of its No Noise campaign. Inspired by the unique approach to retail, Marketing Week picks out five brands with visual identities so strong they do not need a brand name to sell to their customers.


    Leave a comment