The Diary has made a mental note to steer well clear of Virgin Energy. Just weeks after cavorting with Richard Branson on a giant bed and claiming that the drink had aphrodisiac properties, Pamela Anderson has fallen pregnant. It’s known that Anderson was sent a few crates of the stuff. Perhaps it would have been better if Virgin had sent her a few of the free condoms which it wass distributing to the press that day.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.