Drinkaware launches Good Times mobile app
Drinkaware is launching a mobile app to support its annual responsible drinking campaign.
The Good Times app has been designed to act as a social media “scrapbook” of events that users can share via Facebook.
It is also a source for “smarter drinking” advice such as eating a meal before drinking, pacing alcoholic drinks with water or soft drinks and taxi information to make sure young people get home safely and avoid a “good night turning bad”.
Drinkaware is also launching a £3m outdoor ad campaign and £15m of “in-kind advertising and media support” from the drinks industry that will appear in stores, pubs, bars and on products.
It hopes to reach 2.5 million students through a partnerships with the national Union of Students.
The “Why let good times go bad?” campaign is part of the drink’s industry’s commitments to the Government’s Responsibility Deal. More than 60 industry partners are involved.
The five year, £100m campaign hopes to challenge young people’s attitudes to excessive drinking and reduce the social acceptance of binge drinking by offering tips to encourage changes in behaviour.
The charity also launched its MyDrinkAware app earlier this year which allows users to track and calculate their alcohol intake while out and about.
The ad campaign goes live on 22 August.
