Drinkaware names digital and PR agenies for project

The Drinkaware Trust has awarded Enable Interactive and Frank PR with a 1m digital and PR brief.

The Drinkaware Trust has awarded Enable Interactive and Frank PR with a £1m digital and PR brief.

The two will work with the charity’s in-house communications and digital teams on a number of initiatives aimed at increasing alcohol abuse awareness.

The account will be led by Enable Interactive strategy director Matt Connolly and Frank MD Andrew Bloch.

Drinkaware chief executive Chris Sorek said appointing the two made sense for the charity as it looked to ramp up its below the line activity.

“We want to spread the message about responsible drinking, and wanted to work with agencies that would allow us to do that in a fully integrated manner.”

Enable and Frank won the account following a joint pitch; they had previously worked together on a campaign for mental health charity Rethink last year.

Recommended

Chime posts strong first quarter results

Marketing Week

Chime Communications, holding company for marketing services agencies, including Vallance Carruthers Coleman Priest, has posted first quarter pre-tax profits up 18% year-on-year. The pre-tax profits came in at £4.8 million and operating income rose 13% for Q1 year-on-year. Chime has issued the figures in an interim management statement and they contrast with Q1 results from […]

Tango launches stunt with bragster.com

Marketing Week

Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, bragster.com. The limited edition cans, which also features the bragster.com logo, closely follows Britvic’s move to change the brand name on its cans to the word “Thanks!” That initiative was part of the drink brand’s campaign to […]

IPC restructures weeklies commercial team

Marketing Week

IPC has consolidated its commercial division for weekly titles under advertising director Matt Downs. Downs (pictured) expands his remit to include celebrity/fashion titles Now and Look to create one trading and business development team for women’s weeklies division Connect and TV weeklies division TX under him. Seven staff will now join his team of 11 […]

Comments

    Leave a comment