Drinks Works, the specialist drinks branding and New Product Development agency, has recruited Cadbury Schweppes European beverages area director Pater Aisher to work on its npd monitoring programme.
Channel Four is understood to be looking at plans to launch a national radio station with entrepreneur Simon Fuller, the creator of the Pop Idol TV series. It aims to build Popworld, a Sunday morning pop show, into a radio brand in the UK.
Banks Hoggins O’Shea has created its first campaign for organic dairy brand Yeo Valley Organic. It uses the strapline ‘In a world gone mad, it’s sanely delicious’ and breaks at the end of June.
While sports clothing has become a highly lucrative market, retailers are vulnerable to the vagaries of fashion and could regret turning their backs on genuine athletes
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.
Häagen-Dazs is doubling its investment in digital marketing as it looks to “capitalise on the momentum” it gained during lockdown.