Drinks Works, the specialist drinks branding and New Product Development agency, has recruited Cadbury Schweppes European beverages area director Pater Aisher to work on its npd monitoring programme.
Channel Four is understood to be looking at plans to launch a national radio station with entrepreneur Simon Fuller, the creator of the Pop Idol TV series. It aims to build Popworld, a Sunday morning pop show, into a radio brand in the UK.
Banks Hoggins O’Shea has created its first campaign for organic dairy brand Yeo Valley Organic. It uses the strapline ‘In a world gone mad, it’s sanely delicious’ and breaks at the end of June.
While sports clothing has become a highly lucrative market, retailers are vulnerable to the vagaries of fashion and could regret turning their backs on genuine athletes
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.