Drinks Works recruits from Cadbury Schweppes

Channel Four is understood to be looking at plans to launch a national radio station with entrepreneur Simon Fuller, the creator of the Pop Idol TV series. It aims to build Popworld, a Sunday morning pop show, into a radio brand in the UK.

Banks Hoggins O’Shea has created its first campaign for organic dairy brand Yeo Valley Organic. It uses the strapline ‘In a world gone mad, it’s sanely delicious’ and breaks at the end of June.