Driving growth and going local: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rapid growth of FemTech brand Elvie to Morrisons and Asda’s focus on convenience, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Pumped up
Understanding your market and what customers actually want – versus what’s currently available – is where health and lifestyle brand Elvie has succeeded in making a name for itself.