Dulux launches new global messaging in the UK

Dulux, the paint brand, is launching a global campaign to drive its new “Let’s colour” message.

The £10m campaign will take in television, cinema print and digital activity.

The ads, created by Euro RSCG London, tell three personal stories designed to  “motivate people to add colour to their lives”.

The three executions show a woman painting her stairs “Red Stallion” red and creating her own red carpet, a family painting their garage “Velvet Ribbon” purple and creating their own personal cinema and a dad transforming a baby’s room from blue to pink using the Dulux Paint Pod painting system.

The campaign is the first Euro RSCG London has worked on since winning parent company AkzoNobel’s £60 million global business in November 2009.

The global campaign will roll out later this year.

Dulux’s brand mission is to “help people create beautiful places to live and work, and to make those good looks last.”

David O’Brien UK marketing director says the brand has a “fantastic range of stories to establish the “Let’s Colour” message”.


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