Dune launches first ad campaign

Footwear retailer Dune is launching its first advertising campaign since naming Rachael Slaney as its head of marketing.

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The print campaign includes full and double-page ads in women’s weeklies and glossies such as Grazia, Marie Clare, Elle, Vogue and free weekly Stylist.

The campaign also includes four page specials highlighting its upcoming autumn range in Grazia and Stylist.
Slaney joined Dune in May and is the chain’s first head of marketing.

The Dune Group acquired rival chain Shoe Studio in March 2009 after it fell into administration as part of the now collapsed Mosaic Group adding 300 concessions to its existing chain of 40 stores and 40 concessions. It also owns the Bertie and Pied A Terre footwear brands.

Dune positions itself as a “fashion forward footwear and accessories” brand on the high street and plans to open four new Dune stores in the UK in the next three months.

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