Dunhill marketer leaves to find broader role at luxury rival

Dunhill director of marketing services Sophie Hanson has left the luxury goods company after less than a year in the position. It is understood that she has left to join another luxury goods company in a broader marketing role.

It is understood that Hanson, who left last Friday (July 18), was looking for a role that offered her more autonomy. Dunhill is reviewing her post, and it is not known whether she will be directly replaced. Her responsibilities will be handled by chief executive Simon Critchell in the interim.

Hanson joined Dunhill last September from cosmetics company Guerlain, which is owned by Moët Hennessy-Louis Vuitton (LVMH) (MW September 5, 2002).

Dunhill, which is part of Swiss luxury goods company Compagnie Financière Richemont, brought in Critchell from Richemont’s US division to oversee the relaunch of the brand in 2000. It changed its name from Alfred Dunhill the same year.

Compagnie Financière Richemont is the world’s second-largest luxury goods company, behind LVMH. It also owns the Cartier and Montblanc brands, through subsidiary Vendôme Luxury Group, and 80 per cent of jeweller Van Cleef & Arpels.


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