Duracell campaigns to reduce energy waste

P&G has created a light sculpture of its Duracell Bunny character as part of an awareness campaign about reducing energy waste from batteries in partnership with Energy Saving Trust.

The Duracell ‘Second Life’ campaign aims to encourage consumers to get the most power out of their batteries and reduce wasted energy after finding one in three of its alkaline batteries are thrown away with 67% of their power left inside.

Duracell hopes to raise awareness that some high power devices such as MP3 players and digital cameras may stop working long before the batteries are dead. These batteries can have a “second life” and continue to power lower energy devices such as alarm clocks and TV remotes.

It is the first time Duracell has calculated energy wastage from its batteries. It is promoting the Ultra Power tool that lets users see how much power is left in each battery by pressing the buttons on their sides.

Energy Saving Trust has also compiled a guide for households on how to use batteries efficiently at home.

Recommended

The Youth 100 list

Josie Allchin

Brand % Like % Love Total % of love & like YouTube 40 55 95 Wikipedia 37 56 93 Cadbury’s 37 55 92 Google 39 52 91 BBC 54 35 89 Skype 51 37 88 Doritos 43 44 87 Boots 62 25 87 Amazon 42 44 86 Cancer Research 43 42 85 H&M 49 35 […]

Comments

    Leave a comment