Dutton Merrifield appointed to work for The Number 118 118
Dutton Merrifield, the design and branding agency, has been appointed to work for new directory enquiries service The Number 118 118…
Dutton Merrifield, the design and branding agency, has been appointed to work for new directory enquiries service The Number 118 118…
Coca-Cola is being investigated by US federal prosecutors over allegations of inflated sales through fraudulent marketing and improper accounting. The claims have been made by a former employee and Coca-Cola says it will co-operate with the inquiry.
Fujitsu Siemens has appointed Garry Owen to the post of head of enterprise marketing as part of a restructure in its UK operation. Owen previously held the position of head of enterprise business product management for Europe, the Middle East and Asia at IT rival Dell, which he left in February. He is the second […]
Wesleyan Assurance Society has appointed John King as its first director of group marketing and direct sales. King says he will complete a fundamental review of the society’s marketing strategy before turning his attentions to advertising agencies. Rees Bradley Hepburn and Parenthesis are currently the only agencies the company works with. King says he hopes […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.