Dyno-Rod unblocks customer data

CRM system: Can be accessed by its 100-plus franchises in the UK

Drain, plumbing and locksmith services company Dyno-Rod has implemented a customer relationship management system to push customer data to its frontline staff. The CRM system will be accessed by its 100-plus franchises across the UK and eventually by 1,000 mobile engineers.

Secure Virtual has been awarded the contract to deploy Microsoft Dynamics CRM hosted on a private virtual environment and accessed via a web interface. A field application for engineers is planned for 2011. A customised platform has been created that enables Dyno-Rod to synchronise data with its parent company, British Gas, overnight in a five-hour back-up.



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