Dyson hunts head of consumer marketing

Dyson is seeking a head of consumer marketing as part of a move to integrate its consumer marketing and communications.

The decision to create the role follows the promotion of Dyson global marketing manager Hugo Adams to head of distributors. He will oversee the second phase of Dyson’s expansion into smaller, emerging markets such as Korea, Hong Kong and Slovenia, and be responsible for the marketing in these markets.

Dyson global marketing director Clare Mullin says that the decision to integrate consumer marketing follows the company’s move to create a centralised marketing team at its headquarters. It has been implementing a global marketing and communications strategy over the period, and has a product marketing team.

Mullin says that the Dyson strategy is to ensure that its marketing is consistent across all markets. She says: “It is a much more single-minded and global strategy than before.”

Dyson’s advertising is handled by Vallance Carruthers Coleman Priest in the UK and Europe.


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