The special report “Getting Creative” (MW September 13) stated that Xpedite “sells software that assists with the design and delivery of e-mail campaigns”.
With regard to delivery, however, Xpedite’s e-mail broadcast solution message REACH offers high-volume e-mail distribution over the Internet with advanced tracking and reporting – no selling of software is involved.
To assist with the design of e-mail campaigns, messageREACH offers an online HTML creation tool called the “intelliSEND Wizard”, which is free to messageREACH customers and can be downloaded directly from messagereach.com.
I agree with Michael Bortolotti of the PPA when he points out that business-to-business (B2B) marketing is increasingly rivalling conventional marketing with regard to how creative and interactive B2B campaigns are becoming. However, Bortolotti also says: “B2B campaign budgets are often smaller.” E-marketing provides us with a creative answer to this problem, providing inexpensive routes to market and a channel that equips companies with an innovative marketing solution.