E.on uses football sponsorship to encourage energy saving

E.on, the energy provider, is teaming up with England goalkeeper David James to launch its Great Saves campaign in association with its FA Cup sponsorship deal and encourage families to save energy.

E.on ad featuring England goalkeeper David James
E.on ad featuring England goalkeeper David James

Through the football inspired campaign, E.on is offering families the opportunity to win FA Cup and Football League prizes in return for sharing their energy saving tips.

The energy saving tactics will be judged by David James, Fraser Winterbottom of the Energy trust and E.on managing director Graham Bartlett and families will win football experiences.

The winning family will be named E.on’s Very Important Family and will win the chance to walk out with the teams at the FA Cup Final at Wembley in May.

Great Saves is the next phase of E.on’s Talking Energy campaign, which it launched in October, to address issues about energy saving from the customer’s perspective.

The campaign also celebrates goalkeepers and great saves made on the pitch in FA Cup games.

Phil Boas, head of sponsorship and events at E.on, says: “It’s great to be working with David James. He’s passionate about green issues and one of the country’s top goalkeepers. If anyone exemplifies great saves on the pitch and great energy saves at home, it’s David.”

David James, Portsmouth and England goalkeeper says: ” I like the way E.on has used the FA Cup sponsorship to educate and raise awareness of environmental issues. Sport is great fun but also the best way to engage people in serious messages and change behaviour.”

E.on has also launched an energy magazine, which will be distributed to all 646 members of parliament in the UK, three times a year.

The magazine, called “Onenergy”, provides E.on’s view on energy policy and its business in the UK.

The energy provider aims to inform MPs about how it can help to support UK energy policy and discuss the necessary policies to meet carbon emissions targets and provide affordable energy.

In September, E.on announced it would drop its sponsorship of the FA Cup after this season.


Predictions for better marketing

David Reed

The difference between best-in-class marketers and the laggards when it comes to customer acquisition can be as much as a factor of 43. On customer retention, the performance differential is a factor of 10.5. Those dramatic findings have emerged from research carried out by Aberdeen Group, sponsored by Neolane, into Offer Optimisation: Using customer analytics […]


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