E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
MTV UK & Ireland has teamed up with the Samaritans and Mind Out for Mental Health to invite young film-makers to submit a short film on the subject of mental health for broadcast on MTV.
Food companies Heinz and Unilever Bestfoods have both snubbed the Government’s “Five a Day” initiative, which aims to encourage consumers to eat more fruit and vegetables. The Department of Health unveiled its campaign logo, which uses the strapline “Just eat more (fruit & veg)”, this week. The only major manufacturers which have applied to use […]
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.