E-xentric thinking acquires Enhance Marketing Communications and design agency Bill Smith Studio
E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Birds Eye hopes vampires will help take its new meat-free range mainstream
Sarah VizardBirds Eye is launching a £2m marketing push on its recently launched range of meat-free burgers, sausages and meatballs as it looks to broaden the appeal of meat alternatives among families.
How Adidas is using creative narratives to build brand equity
Erin LyonsAdidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.
Forget tokenism: How brands can genuinely appeal to LGBTQ+ consumers
Molly FlemingBrands need to ensure they appeal to the LGBTQ+ community all year round – not just during Pride – to add real value, build authenticity and avoid backlash.
Comments