Early Learning Centre launches campaign

Early Learning Centre unveils its first corporate brand campaign on October 4 when six press ads break in parenting, home and women’s magazines.

The campaign was created by BBH Unlimited, Bartle Bogle Hegarty’s through-the-line arm, following its win of the account in January.

The campaign will also include in-store posters, direct mail and promotions. Six executions show ‘classic moments’ from childhood, such as sharing tea with an imaginary friend.

The endline on all six is ‘For moments money can’t buy’.


Purchasing not pester power

Marketing Week

Your factfile article on “Campaigns to pocket money” (MW September 9) lacked one vital piece of information: the age of the children surveyed. When considering children’s influence on adult purchasing (so-called pester power), the age and gender of the children in question is crucial, as children are increasingly purchasing many products for themselves. According to […]

Mars hires marketer to push confectionery sales

Marketing Week

Mars has appointed Brigitte Brunner to replace Angus Porter as the top marketer on its sugar-based confectionery products across Europe. As sugar business development director, she will hold the same responsibilities as Porter and will be charged with driving the profitable growth of Mars’ sugar brands. Porter joined the telecommunications industry earlier this year as […]

S&N rebrands Greenalls sites

Marketing Week

Pub retailing giant Scottish & Newcastle is to rebrand 160 of the Greenalls pubs it is acquiring in a £1.14bn deal – but two of Greenalls’ most successful branded chains will be allowed to survive.


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