EasyCar has shortlisted PHD, MediaCom and OMD UK for its &£5m media planning and buying business.
Veteran leisure marketing chief Ken Johnston is to join computer games maker Codemasters as its worldwide marketing director. Johnston, who previously served as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, will join Codemasters on June 1. Johnston has held the positions of marketing and sales director at holiday camp operator Butlin’s, […]
German financial institution DWS Investments has become the shirt sponsor for Premiership football club Aston Villa, as the company prepares for a retail expansion in the UK. DWS, which is owned by Deutsche Bank, has signed a one-year deal understood to be worth about £2m. The company replaces local car manufacturer MG Rover, which has […]
Coors Brewers is launching a low-carb lager called Coors Edge in the US.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.