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Leisure marketer joins games maker

Marketing Week

Veteran leisure marketing chief Ken Johnston is to join computer games maker Codemasters as its worldwide marketing director. Johnston, who previously served as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, will join Codemasters on June 1. Johnston has held the positions of marketing and sales director at holiday camp operator Butlin’s, […]

Aston Villa signs up Deutsche Bank arm

Marketing Week

German financial institution DWS Investments has become the shirt sponsor for Premiership football club Aston Villa, as the company prepares for a retail expansion in the UK. DWS, which is owned by Deutsche Bank, has signed a one-year deal understood to be worth about £2m. The company replaces local car manufacturer MG Rover, which has […]

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