EasyGroup is launching an online easyCinema DVD rental operation in partnership with DVD rental specialist Video Island. Rental is &£1.99 per DVD on a pay-as-you-go basis and launches in January.
Companies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
The Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation.
The grocer sees value as a key area of focus given constraints on consumer spending, but expects safety to remain important to shoppers even as lockdown restrictions ease.