EasyJet has announced that its revenues are up 69 per cent, to £932m for the year to September 30 – but pre-tax profits are down 28 per cent to £52m. It says the results reflect the impact of the Iraq conflict and costs associated with not taking up an option to buy Deutsch BA.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.