EasyJet has appointed Louise Garrett as marketing manager for London. She is a former account manager at HHCL/Red Cell where she handled the Go account. EasyJet is also carrying out its first charity coin collection on flights, in support of Cancer Research UK.
Setting up a show stand isn’t just a matter of muscles and monkey wrenches – if the whole exercise isn’t covered by contracts, agreements and risk assessments, there can be hell to pay, says David Benady
There was a Not The Nine O’Clock News sketch where Richard Branson was challenged to go for 24 hours without publicity. Is it possible for Iain Murray to go for three months without his “all research is predict-able” rant? He’s becoming as predictable as the material he criticises. Paul Vittles Managing director RBA Research Leeds
Debra Leipman-Yale, Revlon’s chief marketing officer, is to leave the company. She will be succeeded by Stephanie Klein-Peponis, currently executive vice-president and chief planning and business development officer.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.