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For it is written

Marketing Week

Setting up a show stand isn’t just a matter of muscles and monkey wrenches – if the whole exercise isn’t covered by contracts, agreements and risk assessments, there can be hell to pay, says David Benady

Predictability rant is on time

Marketing Week

There was a Not The Nine O’Clock News sketch where Richard Branson was challenged to go for 24 hours without publicity. Is it possible for Iain Murray to go for three months without his “all research is predict-able” rant? He’s becoming as predictable as the material he criticises. Paul Vittles Managing director RBA Research Leeds

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