EasyJet has appointed OMD Europe to handle its &£3m European online media planning and buying account. The airline awarded its offline business to OMD six months ago.
Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.
EasyMoney.com is placing ads in the national press encouraging Barclays chief executive Matt Barrett to cut up his Barclaycard, after he said last week it was too expensive. EasyGroup, which has a longstanding feud with Barclays, has offered Barrett &£100,000 if he takes up the offer of an easyMoney.com credit card.
For once in its benighted life, the Diary has decided to live up to its name. Worn down by the jibes of first Address Book and, latterly, Filofax (which once threatened both Diary and Address Book with premature redundancy, but that’s a tale for another day), the Diary has returned to the fold and, if […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.