EasyJet is the first company to sign up for Gatwick Airport’s new media site, a welcome arch over the approach to the South terminal. EasyJet will advertise on the arch for 12 months in a deal worth &£300,000. The deal was mediated by JC Decaux Airport.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.