EasyJet is the first company to sign up for Gatwick Airport’s new media site, a welcome arch over the approach to the South terminal. EasyJet will advertise on the arch for 12 months in a deal worth &£300,000. The deal was mediated by JC Decaux Airport.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.