EasyJet is looking for an agency to handle its £50m European business. It will be the first time the airline has handed its account to a single agency. The pitch, handled by the AAR, will be overseen by easyJet brand and marketing manager David Meliveo. The media brief, held by OMD, is unaffected.
After two attempts to make a mark on the energy drinks sector, Coca-Cola has turned to Sprite’s taste and brand attributes to help it draw consumers away from market leader Red Bull. But the top energy brand is brushing aside the challenge, sa
Accessibility is a major issue in website design – in fact, it’s the law – and it makes sense to make sure everyone can use a site. But it’s not the be-all and end-all of the internet, says Martin Croft
GCap Media has promoted Ed Chalmers to head of agency sales. He replaces Nick Hewat who was poached by Virgin Radio earlier this year. Chalmers, who will take over the role immediately, will report to group sales director John McGeough. He will be responsible for creating a focused agency sales team and providing new solutions […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.