EasyJet in agency hunt for Euro business

EasyJet is looking for an agency to handle its £50m European business.

EasyJet is looking for an agency to handle its £50m European business. It will be the first time the airline has handed its account to a single agency. The pitch, handled by the AAR, will be overseen by easyJet brand and marketing manager David Meliveo. The media brief, held by OMD, is unaffected.


Can sprite hit the bull’s eye?

Marketing Week

After two attempts to make a mark on the energy drinks sector, Coca-Cola has turned to Sprite’s taste and brand attributes to help it draw consumers away from market leader Red Bull. But the top energy brand is brushing aside the challenge, sa

Everybody’s welcome

Marketing Week

Accessibility is a major issue in website design – in fact, it’s the law – and it makes sense to make sure everyone can use a site. But it’s not the be-all and end-all of the internet, says Martin Croft

GCap Media fills agency sales role

Marketing Week

GCap Media has promoted Ed Chalmers to head of agency sales. He replaces Nick Hewat who was poached by Virgin Radio earlier this year. Chalmers, who will take over the role immediately, will report to group sales director John McGeough. He will be responsible for creating a focused agency sales team and providing new solutions […]


    Leave a comment