EasyJet marketing supremo to take on new markets role

EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets.

His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper.

Cooper will also take over responsibility for the closing stages of the pitch for easyJet’s media business. The shortlist involves MediaCom, OMD, Carat International and Zenith Optimedia.Magliano says: “Most of our future growth will come from Europe and from markets that are new to easyJet. My task is to oversee our development in these new markets now that easyJet is a mainstream player.”

Magliano, who will report to chief executive Ray Webster, was formerly sales and marketing director at Go, which easyJet bought last May.

Cooper was moved from the post of commercial director to business development director when easyJet acquired Go. He tendered his resignation in February, but will take on marketing responsibilities once more while he serves an extended notice period.

EasyJet pulled radio and press advertising when war broke out last week. It is monitoring the situation before resuming its campaigns.

EasyJet has declined to pursue an option to buy British Airways subsidiary Deutsche BA. German holiday company TUI is now believed to be in talks with BA.

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