From 1 February, easyJet will roll-out a bespoke winter ski campaign on the London Underground using the iconic tube map design as inspiration.
Tube passengers will see a new “Orange Line” that shows potential skiers which resorts are served by easyJet’s various ski airports.
EasyJet says it will be a heavyweight campaign and is the first time that it has created and executed a campaign specifically for the Underground. Publicis London has created it.
Yesterday, it reported a 20% increase in foreign passengers flying with the airline, helping it fly 11 million customers and make revenues of £607.5m, a 10% increase on 2008.