‘It’s all about right to play’: How far can EasyGroup push its brand?
Michaela JeffersonThe group behind EasyJet, EasyHotel and EasyGym is now looking to compete with the likes of Just Eat and Uber as it launches three new business ventures.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Airlines seek to reassure customers to get them booking again
Sarah VizardAirlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
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EasyJet scraps CMO role as Lis Blair departs
Molly FlemingHer departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer.
Could carbon offsetting save aviation’s bad environmental reputation?
Molly FlemingJanuary is a month when consumers typically start thinking about summer holidays. But as consumers increasingly choose their conscience over the temptation to fly, can airlines clean up their act and help people combat ‘flight shame’?
EasyJet promises to ‘disrupt’ package holidays with brand launch
Molly FlemingEasyJet is relaunching its packaging holidays brand with a multi-million pound campaign that promises to disrupt the industry.
How EasyJet will use data to differentiate in package holidays
Molly FlemingEasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.
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EasyJet’s new CMO on using data to ‘supercharge creative judgement’
Molly FlemingEasyJet’s Lis Blair is on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
EasyJet launches ’emotional’ campaign as it looks to be known for more than value
Molly FlemingThe campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money.
Easyjet CEO: ‘We want to be the most data-driven airline in the world’
Molly FlemingEasyJet’s new CEO believes that by maximising its data use and focusing on core areas including holidays, business customers and loyalty it will be able to see more growth.
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EasyJet brings back the CMO role in management shake-up
Sarah VizardThe move also includes the appointment of its first chief data officer as the airline looks to tighten its positioning, accelerate its use of data and boost loyalty among passengers.
EasyJet’s top marketer Peter Duffy departs to make way for chief data officer
Sarah VizardEasyJet is getting rid of the chief customer officer role in favour of a chief data officer as it looks to “exploit opportunities in data”.
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Ones to watch: The UK brands with the most potential for future growth
Charlotte RogersWhile Dyson leads the way as the UK’s ‘healthiest’ brand, companies such as AO.com, easyJet and Premier Inn are proving their brand strength despite not having the scale to enter BrandZ’s UK top 50 this year.
EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation
Charlotte RogersThe easyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
EasyJet CEO Carolyn McCall on why marketers need allies across the business
Charlotte RogersDeveloping strong relationships with the finance or HR department is a smart idea for marketers who want to ensure their impact is felt across the organisation.