EasyMoney.com places national press ad

EasyMoney.com is placing ads in the national press encouraging Barclays chief executive Matt Barrett to cut up his Barclaycard, after he said last week it was too expensive. EasyGroup, which has a longstanding feud with Barclays, has offered Barrett &£100,000 if he takes up the offer of an easyMoney.com credit card.


Ocean Spray extends yogurt range

Marketing Week

Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.

Direct Line founder’s latest project seeks media agency

Marketing Week

First Alternative, the new insurance brand backed by Halifax Bank of Scotland (HBOS), is looking for a media agency ahead of its launch early next year. First Alternative, formerly known as Project Spectrum, is the brainchild of Peter Wood, chairman of both sister brand Esure and First Alternative. Wood previously set up Direct Line and […]


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