Eat Natural picks head of ‘taste matters’

Eat Natural, the cereal bar brand, has appointed Harriet Gregory to oversee all new product development. She joins the company from Marks & Spencer, where she also worked in product development.

Gregory, who has already taken over the role, takes the title head of “taste matters”.

Praveen Vijh, co-founder and director of Eat Natural, says she has been briefed to be the “eyes, ears and taste buds” when it comes to creating new products. He adds: “She will be instrumental in spearheading new taste experiences at Eat Natural, whilst retaining the integrity and simplicity of our recipes.”

She will also look at extending the brand into new categories.


Newark Showground

Marketing Week

Website [] Address The County Showground, Winthorpe, Newark, Nottinghamshire, NG24 2NY Contact – Telephone 0870 224 1035 Fax 0870 224 1036 Email info@newarksho…

Ministry has mobile first

Marketing Week

Ministry of Sound, the London club, has carried out its first live trial of an end-to-end mobile ticketing purchase. Clubbers at last week’s Ministry of Sounds’ Tuesday night event, Milkshake, were able to buy, receive and redeem a ticket on their mobile phone. The club claims this is the first time an end-to-end transaction such […]


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