Ryan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
Moet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Pernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.