Ebay outlines a multichannel future
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eBay Q&A
eBay Q&A
Ryan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
Moet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Pernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.