Ebay outlines a multichannel future
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eBay Q&A
Q&A: Chinese car brand Great Wall’s marketing manager on launching in the UK
Josie AllchinRyan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
Belvedere to ‘push go’ on UK expansion
Seb JosephMoet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Pernod Ricard turns to non-marketers for marketing ideas
Seb JosephPernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
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