Ebay outlines a multichannel future
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eBay Q&A
Q&A: Chinese car brand Great Wall’s marketing manager on launching in the UK
Josie AllchinRyan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
Belvedere to ‘push go’ on UK expansion
Seb JosephMoet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Pernod Ricard turns to non-marketers for marketing ideas
Seb JosephPernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
Best practice guide unveiled to tackle ineffective briefs
Niamh CarrollWith 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Marketoonist on ad fraud
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sainsbury’s: Premium sales remain resilient despite cost of living crisis
Michaela JeffersonThe grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
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