Lawler, who is currently director of digital and cross-channel at Sainsbury’s, will be responsible for recruiting more high street brands to the eBay marketplace.
Current retail brand partners include House of Fraser, Comet, Superdry, Bench and LK Bennett.
Lawler has a remit to develop eBay’s existing business seller partnership strategy and to oversee the buyer, enterprise sales and marketing divisions within the company. She will report into Clare Gilmartin, vice president of marketplaces for UK and the rest of Europe.
Prior to her current role at Sainsbury’s, Lawler was director of direct channels at the supermarket for four years. She is also the former group commercial director at Argos Retail Group.
EBay has previously stated aims to double the size of its Fashion Outlet business and has backed the section of the site with a series of above the line marketing campaigns.
This month the auction site also appointed its first UK and Ireland marketing director, Amanda Metcalfe, who is developing a marketing strategy to target female consumers shopping online.