EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK. Read the full story here.
Tesco will highlight how cash-strapped customers can still have a “special” Christmas in what it claims is its biggest ever festive brand campaign.
This week Burberry trumpeted its decision to switch the majority of its marketing spend from traditional channels to digital, a move that will hopefully convince more brands to follow suit. The fashion brand, famed for its glossy magazine ads, decided earlier this year to spend 60% of its budget on digital channels. Hurrah! A company […]
Brands from Foster’s to Mini are proving that, whatever your business, marketing is best when it’s service-led. Every dog has its day. But advertising – that oldest of hunting hounds – may be heading for retirement. It appears that in these days of anti-capitalist protests and rock-bottom consumer trust in corporations, brands are keen to […]
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.