eBay to push users in-store via mobile


Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here.


Tesco Price Drop

Tesco ups Price Drop marketing

Rosie Baker

Tesco is ramping up marketing around its Big Price Drop price cutting initiative to raise awareness that consumers can choose which products will be reduced in price.


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