Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here.
The Co-Operative Group is looking to ramp up its use of digital and emerging channels across its businesses as part of a strategy to focus on its community values in marketing.
Premier Foods will unveil a TV spot for cake brand Mr Kipling this evening (February 28), as the latest phase of its £50m marketing push to boost sales of eight “Power Brands.”
Tesco is ramping up marketing around its Big Price Drop price cutting initiative to raise awareness that consumers can choose which products will be reduced in price.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
Huggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.