EBay urges UK stakeholders to boost m-commerce
Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto. Read full article here.
Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto. Read full article here.
EDF Energy, the official sustainability partner of the London 2012 Olympic Games, has been fined €1.5m (£1.3m) for spying on Greenpeace activists.
Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
Coca-Cola is to explore the introduction of more lower-calorie products into its portfolio, following a ruling allowing the use of a natural sweetener in food and drink across Europe.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.