Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto. Read full article here.
EDF Energy, the official sustainability partner of the London 2012 Olympic Games, has been fined €1.5m (£1.3m) for spying on Greenpeace activists.
Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
Coca-Cola is to explore the introduction of more lower-calorie products into its portfolio, following a ruling allowing the use of a natural sweetener in food and drink across Europe.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.