Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto. Read full article here.
EDF Energy, the official sustainability partner of the London 2012 Olympic Games, has been fined €1.5m (£1.3m) for spying on Greenpeace activists.
Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
Coca-Cola is to explore the introduction of more lower-calorie products into its portfolio, following a ruling allowing the use of a natural sweetener in food and drink across Europe.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.