eBookers appoints Unique Digital
Unique Digital has been appointed to handle the online media planning and buying for eBookers.
Unique Digital has been appointed to handle the online media planning and buying for eBookers.
It seems to be retro toy week. In addition to the wooden cement mixer, the Diary has received a version of top childhood board game Snakes and Ladders. But this isn’t any old Snakes and Ladders. No: it’s even more dull. Instead of being a mindless game of chance, Snakes and Ladders is now an […]
Marketing Week is joining forces with the Market Research Society (MRS) to build the MRS Awards into the premier research industry benchmark of excellence and effectiveness. The aim of the initiative is to combine the best elements of previous award schemes with a more rigorous concern for commercial performance, innovation, originality and analytical insight. The […]
Spa Magazines has launched a quarterly title, Spa Health & Beauty, retailing at £3.50.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.