Eco accountability and the return of Xmas: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From brands turning their attention to the climate crisis to the John Lewis Christmas ad demonstrating the power of brand storytelling, it’s been a busy week. Here is my take.
Stepping up on sustainability
At the time of writing the United Nations’ Climate Change Conference (Cop26) is into its fourth day. The weight of responsibility for enacting change at the conference is on the shoulders of politicians, who can commit fossil fuel producing and guzzling industries to measures that will lead to lasting change.