Economist ad asks if Olympics is waste of money
The Economist has launched a new poster ad campaign asking whether the London 2012 Olympics are a waste of money.
The poster ads are part of its “Where do you stand?” initiative which aims to challenge non-readers’ misconceptions of the Economist brand by showcasing its editorial content to a wider audience.
The posters will feature in underground stations in London the week tickets go on sale for the 2012 Olympic Games.
The campaign will also include debate on whether the baby boomer generation has left a good inheritance to society.
Both posters will appear in London underground stations until 28 March.
The campaign was created by Abbott Media Vickers BBDO. Media planning and buying was handled by PHD.
The “Where do you stand?” initiative launched June 2010 and featured for and against arguments on legalising drugs, voting rights for prisoners and the trading of human organs.
The Economist’s United Kingdom edition increased circulation year on year by 11.1% to 210,204 in 2010 and was up 7.7% in the six month period from June to December.
