A quick guide to implementing a CX strategy
This quick guide provides looks at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
A quick guide to data-driven marketing
This quick guide offers an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
How to create a brand purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose.
A starting point for brands facing changes to marketing budgets
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
The business benefits of planning for the long term
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach, as well as how businesses can develop a long-term strategy to help them face challenges now and in the future.
A quick guide to measuring digital marketing effectiveness
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
How should marketers plan their outreach to content writers?
Econsultancy TeamIn this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
How to use consumer neuroscience when designing customer journeys
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.
What to consider when measuring influencer marketing
Econsultancy TeamAs brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
Understanding of the fundamentals of good storytelling
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
The benefits and opportunities for brands in B2B social selling
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
What to consider when developing a social media strategy
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.