Kia, Nissan and Infiniti targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.
Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne has been handed responsibility for its international business while ecommerce director Laura Wade-Gery adds oversight of the retailer’s UK stores as part of an exec restructure aimed at positioning M&S for the ‘future of retail’.
Media agencies are becoming more rooted in marketers’ businesses than ever, with their knowledge of programmatic technology and creative thinking shaking up the ad world. So how are brands now working with them to shape their strategies?
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.