Kia, Nissan and Infiniti targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.
Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne has been handed responsibility for its international business while ecommerce director Laura Wade-Gery adds oversight of the retailer’s UK stores as part of an exec restructure aimed at positioning M&S for the ‘future of retail’.
Media agencies are becoming more rooted in marketers’ businesses than ever, with their knowledge of programmatic technology and creative thinking shaking up the ad world. So how are brands now working with them to shape their strategies?
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
To mark Mark Ritson’s 10th anniversary as a Marketing Week columnist, we have pulled out some of his most memorable putdowns and observations.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.