EDF Energy exclusive sponsor of ITV1 Boat Race coverage
EDF Energy is to be the exclusive broadcast sponsor of the Boat Race coverage on ITV1. This is the first time the Boat Race has been broadcast on commercial TV.
EDF Energy is to be the exclusive broadcast sponsor of the Boat Race coverage on ITV1. This is the first time the Boat Race has been broadcast on commercial TV.
Claydon Heeley Jones Mason has created a European promotional campaign for Callaway Golf. Everyone who buys a Big Bertha driver until the end of the month will have the chance to win their money back if Phil Mickelson wins the US Masters.
Glue London has created a viral campaign for Procter & Gamble snacks brand Pringles.
Claydon Heeley Jones Mason has created a European promotional campaign for Callaway Golf. Everyone who buys a Big Bertha driver until the end of the month will have the chance to win their money back if Phil Mickelson wins the US Masters.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?